作者：东方雨虹董事长李卫国
东方雨虹创业史一贯以辛苦书写，奋斗是唯一宿命。创业的熔岩一旦喷薄而出，势不可挡；奋进的巨轮一经开拔，永不止歇。没有退路，没有借口，管他山有多高，路有多远，阔步前行是唯一出路。
在唯一确定的东西就是什么都不确定的经济世界里，最简单、最普世的商业成功秘籍是直上云霄鸣铿锵的魄力，是坚韧图成、永创新高的意志力，是烽火正燃、无畏无惧的虎狼之锋芒。以不断的胜利定义成功是这个商业世界冰冷的丛林法则。最近在安徽学习徽商的崛起，听到歙县民歌《前世不修》唱道：“前世不修，生在徽州，十三四岁，往外一丢，三年吃苦，拼搏出头，发达是爷，落魄歙狗。”另一则祁门民歌《天光下饶州》更直观地唱出成王败寇的意味：“前世不修，生在徽州，十三四岁，往外一丢，半夜收包袱，天光下饶州，赚得钱来心头肉，赚不钱来骂‘天收’。”没有撤退可言，唯有背水一战，是以徽商“山陬海涯无所不至”，在巨大的生存压力下杀出一条阳关道。
人间万事出艰辛，“取乎其上，得乎其中；取乎其中，得乎其下；取乎其下，则无所得矣”。东方雨虹志在前无古人后无来者的莽莽荒原，走最难走的上坡路，爬最高耸的山，成就前所未有的一代东方雨虹人。夯基垒台不揽虚风，钱多，事少，离家近的工作在这里并不存在，每年，每月，每日，乃至每一小时都要付出常人无法企及的艰难险阻。水深浪阔、长夜难明，从某种意义上说，退路就是死亡之路，迟疑就是失败之局。
企业从来只是因创造经济、社会效益而存在的机构。创业无止境，虹途万里苦作伴，是果敢进取的铠甲勇士，经得起风雨锤炼的苍狼战士，因热爱愿迎万难的创客托举了理想，于群峰之上俯视庸碌。浩荡百川流，志之所向，顺与逆都无法阻止乘风破浪。
The journey of Oriental Yuhong's entrepreneurship has been an embodiment of diligence and hard work. Struggling is our sole destiny. Once the passion for entrepreneurship erupts, it is unstoppable; once the giant wheel of progress sets off, it never rests. There is no retreat, no excuse. No matter how high the mountain is, or how far the road extends, striding forward is the only way out.
In an economic world full of uncertainties, the simplest and most universal secrets to business success are the gumption of forging ahead, the willpower to constantly seek success and create new highs, and the bold and fearless strength. Defining success with continuous victories is a ruthless law in the business world. Recently, I have learned about the rise of Huizhou merchants in Anhui Province and heard a folk song from Shexian County, Didn't Build up Merit a Lifetime Ago, which goes, "We didn't build up merit a lifetime ago, so we got born in Huizhou; at thirteen or fourteen, it's out we go; struggling for three years, we yearned for success; those who succeeded earned respects, and those who failed were treated like dogs". Another folk song from Qimen County, Head for Raozhou at Dawn, is even blunter about the fact that the winner takes it all, "We didn't build up merit a lifetime ago, so we got born in Huizhou; at thirteen or fourteen, it's out we go; we packed our bags at midnight and headed for Raozhou at dawn; those who made money were held dear, and who didn't would be cursed". The Huizhou merchants had no choice but to face up to the challenges. Therefore, as the saying goes, "Huizhou merchants were everywhere in the world", they carved out a way to wealth under immense pressure of survival.
Nothing comes easy. Only when a high goal is set, a satisfying achievement can be gained. Oriental Yuhong aspires to trek the untrodden wilderness, climb the steepest uphills and tallest mountains, and foster an unprecedented generation of staff. Remember to be down to earth. There are no jobs that are effortless, high-paying, and near to home. Every year, every month, every day, and even every hour, we have to face more challenges and make greater efforts than others. In a complex and challenging situation, retreats could lead to death and hesitation could lead to failure.
An enterprise has always been established for the purpose of creating economic and social benefits. Oriental Yuhong's entrepreneurship is an endless journey accompanied by hardship. To stand out and achieve our dreams, we should endeavor to become courageous warriors who keep forging ahead, tough fighters who can withstand trials and tribulations, and passionate makers who embrace all difficulties. Where there is a will, nothing can stop us from braving the wind and the waves.
