虹声丨为难自己

作者：东方雨虹董事长李卫国

早在同行前辈还处于较为舒服的“坐贾”等客来模式时，东方雨虹以“吃得苦、霸得蛮”的意志，靠走出去“行商”异军突起。天涯海畔，南州北县，竹杖芒鞋，粗缯大布，客户在哪里，东方雨虹人就在哪里。用脚步丈量市场，用汗水滴灌业绩，东方雨虹“以客户为中心”的理念最朴素的释义就是为难自己，以成就客户。

我们始终是客户的配角。做工是东方雨虹的本分，把辛苦活留给自己，把不便和困难留给自己，让客户永无后顾之忧地使用东方雨虹的产品和服务是我们的天职。必须汗流满面才得以糊口，必要的劳碌奔波以成全客户的舒适，东方雨虹愿做客户的挑山工、马前卒。己欲立而立人，己欲达而达人，客户的赢面就是我们的希望，积客户之大胜为我们的小胜。

我们还需离客户再近一点。东方雨虹“以客户为中心”的价值体系中，如果不是为客户着想，那么思考毫无意义；如果资源配置不是围绕客户的需求，那么管理乱无章法；如果奋斗的目标不是为客户和社会创造价值，那么长期主义将无的放矢。

刀刃向内成就客户。不讲任何条件，客户永远是对的。如果客户错了，那务必遵守前一句。得客户则四海春风，得市场如九天时雨，成就客户即是成就自我，为难自己，毫不为难。

东方雨虹之字典，无“困难”之字；东方雨虹之口头，无“障碍”之语。君子务本，行不由径，惟知奋进，惟知雄飞，这将是东方雨虹恒久的奋斗风貌。

While predecessors and peers just waited for customers, Oriental Yuhong had established a strong presence among customers with firm determination and hard work. Wherever our customers are—no matter the challenges—Oriental Yuhong people are there with them. Our unwavering focus on prioritizing the needs of customers has remained at the core of our business philosophy. This unambiguous principle is the driving force behind our commitment toward ensuring the success of our customers.

We always play a supporting role to customers. Here at Oriental Yuhong, our people are deeply committed and diligent in ensuring that our customers experience only the best products and services. We shoulder the inconvenience and challenges to ourselves, to ensure complete and unmatched customer satisfaction. We always consider it our honor and privilege to serve and cater to our esteemed customers. Our customers' success is what drives us forward, and we see their success as our achievement with heartfelt pride in it.

We need to be even closer to our customers. At Oriental Yuhong, our business philosophy revolves around placing the needs of our customers at the core of our value system. Thus, any decision or action that does not uphold this principle is rendered meaningless. Failure to align resource allocation with the needs of our customers is indicative of poor management, whereas striving without creating value for them and society is a waste of effort without any long-term direction.

Oriental Yuhong continuously reforms itself to satisfy customers. For us, self-improvement means that we value our customers' opinions, even when sometimes they may be actually wrong. Customers and the market hold such great importance for us that achieving customer success is synonymous with achieving our success. Therefore, we keep pushing ourselves to overcome challenges.

At Oriental Yuhong, we embrace a culture of resilience and perseverance whereby limitations or obstacles are viewed as opportunities for growth, rather than as barriers. We have always worked steadfastly and practically, without straying from the right path, and always moved forward with courage. That is what Oriental Yuhong people have been doing all along.